Aroma and flavour descriptors Coffee provides a complex blend of different flavours, which together produce a range of sensory experiences. The sensory profile of a cup of coffee varies according to a number of factors: the type and blend of coffee beans; geographical source; roasting method; and method of preparation8,9. The variation in these aspects will impact the overall sensory experience obtained from a cup of coffee during both the preparation and consumption of the coffee. Specific aroma and flavour profiles are described by sensory experts, to differentiate different types of coffees and roasts. Aroma and taste, are the overriding factors determining coffee preference12. Coffee aroma descriptors include Flowery, nutty, smoky, herby, while taste descriptors include acidity, bitterness, sweetness, saltiness and sourness (see Coffee Flavour Wheel).